Итак, партнерские программы и МЛМ, есть ли разница? Давайте посмотрим вместе.
Сегодня у меня была интересная встреча. С человеком из компании РокетБанк, который привез мне карту этого банка:) Карта на мой взгляд достаточно выгодная. 8% годовых на остаток по счету в рублях без минимальной суммы остатка. Однако к чему я пишу это? А суть в партнерской программе!
Я узнал от друга про эту карту, месяца три назад. Сейчас изучил детали и решил заказать карту. Мне по телефону специалист банка сообщил, что если у меня есть друг с реферальной ссылкой, то при регистрации по его ссылке и я и друг получим по 500 рублей на счет (рокетрубли так называемые, которые можно потратить в качестве обычных рублей из расчета 1 к 1 при накоплении минимум 3000 рокетрублей). Что Вы думаете я сделал? Правильно! Позвонил другу:) Через 10 минут получил реферальную ссылку и оформил себе банковскую карту. На фото коробочка от нее, сделана на отлично надо сказать!
Что это было? Это была одноуровневая партнерская программа? Похоже на MLM? Да! только уровень один:) Мы, как предприниматели индустрии сетевого маркетинга, часто на встречах или презентациях приводим примеры того, что в «традиционном» а, проще говоря, не МЛМ бизнесе тоже используются партнерские программы и часто даже многоуровневые. И это точно правда!
Uber и GetTaxi это шикарный пример таких программ — приведи друга и получите оба поездку в подарок.
РокетБанк — также отличный пример поощрения с одноуровневой программой.
Однако есть крайне интересные примеры многоуровневой программы! (Никто, конечно, не называет такие программы сетевым маркетингом или MLM в силу шаблонности мышления большинства людей)
Можно например заниматься рекомендациями в области флористики http://www.flamingo.ru/
Или продавать технику и строить команду совместно с http://0kopeek.ru/
Даже линзы можно продавать по принципу MLM! http://domlinz.ru/
Зачем все это пишу?
Используйте эти примеры и реальные факты для работы с Вашими кандидатами. С каждым годом идея MLM все более адекватно воспринимается в обществе, и это конечно радует! Однако все равно еще пока остаются люди, кто искренне верят в пирамиды на каждом углу (хотя их много конечно) и вот с ними можно разбирать такие вот примеры.
Успехов Вам в делах!
P.S. Лично я также являюсь участников партнерской программы компании Reworld. Если Вам интересно, можете почитать как сложился мой путь в бизнесе с этой компанией http://chekmaevs.com/moya-istoriya-v-reworld/
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