Привет!
Давно не писал. Последний месяц помогаю развивать продажи в рекламном агентстве. Удивительно, но очень много компаний не имеют выстроенной системы продаж и коммерческой политики. На стадии роста деньги приходят сами собой, однако в трудные времена бизнеса очень важная систематизация всех процессов в бизнесе. И отдела продаж в первую очередь! Потому что отдела продаж компании — это должна быть машина продаж, которая будет приносить деньги почти автоматически! А отдел продаж – это люди.
И за это время я вынес для себя определенные уроки, которыми могу поделиться касательно работы с сотрудниками в отделе продаж в качестве руководителя. Итак: как стать лучшим в отделе продаж?
— проактивность.
Если Вы работаете по найму, то нельзя бояться проявлять инициативу. Это всегда ценится здравым и адекватным руководителем. Это ведет Вас вверх по карьере и в доходе. Вы же не знаете какие мысли Вашего руководства, может они хотят начать новый департамент и как раз думают кого назначить начальником этого департамента… Руководитель ценит проактивных сотрудников!
— профессиональный рост.
Читайте книги по тому направлению, которым вы занимаетесь. В частности, если это продажи, то изучайте методы и технологии продаж. Развивайте коммуникативные навыки. Изучайте рынок. Будьте в курсе изменений. Пусть коллеги станут обращаться к вам за советом. Любой руководитель это видит, даже если вам кажется, что он ничего не видит И это снова плюс в голове руководителя напротив вашей фамилии в его голове.
— быть узнаваемым на рынке.
Да-да, речь не про компанию, в которой Вы работает. Речь именно про Вас Лично. Ваша задача – развивать свой бренд в той профессиональной среде, в которой Вы трудитесь. Работайте над своей репутацией. Чтобы одно только упоминание Вашей фамилии сразу вызывало интерес и готовность работать любого подрядчика или заказчика. Никакой руководитель не захочет отпускать сотрудника, которого ценят и знают в профессиональных кругах. При адекватной системе мотивации и подходе к сотрудникам для Вас сделают максимально выгодные условия работы! Потому что чем бы Вы ни занимались – Вы не просто работаете на дядю и развиваете его бизнес – Вы строите свой бизнес, потому что Вы создаете себе имя.
Успехов Вам в делах и будем на связи!
P.S. Кстати, очень рекомендую к прочтению 2 книги
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