Пару недель назад я писал про программу Adobe Muse. Сегодня хочу поделиться очередным результатом и показать, что можно сделать при помощи этой программы. А также мы разберем продающую структуру сайта.
Чуть больше года назад я первый раз познакомился с программой, купив обучающий курс по созданию своего сайта. Через пару месяцев изысканий, сделал сайт, который сразу стал приносить деньги. Вот прошло больше года и решил, что пора обновлять свои дизайнерские навыки и уже «старенький сайт». В итоге за месяц работы сделал полный редизайн, вот что получилось http://advogrand24.com/ Я его кстати показываю не для того чтобы похвастаться, а чтобы Вы могли идей для себя почерпнуть:)
Не претендуя на звание лучшего дизайнера и программиста года могу точно сказать, что абсолютно каждый сможет по итогам некоторых тренировок создать свой классный продающий landing page. Это не сложно, а главное при грамотной настройке рекламы Вы сразу начнете получать заказы. И в MLM это тоже возможно! Потому что сайт можно сделать не только для розничных продаж, но и для рекрутинга новых партнеров. Надо конечно смотреть насколько широко Ваша компания представлена в интернете, но, думаю, свою долю рынка Вы сможете взять. Например, у меня в Reworld я оказался первым, кто серьезно подошел к развитию бизнеса в интернете. Если Вы реально надолго в бизнесе с Вашей компанией, то Вам точно нужен сайт. И для рекрутинга и личный персональный блог для развития своего бренда.
Преимуществом Adobe Muse я считаю то, что совершенно не надо разбираться я в коде и уметь программировать. И это просто супер!
Теперь о структуре продающего сайта. Это очень важный момент. Как показала практика, можно не доработать с дизайном, однако если структура будет правильной, то все равно люди будут оставлять заявки. И это то, что дает надежду каждому:) Ибо соблюсти верную структуру значительно легче, чем придумать классный дизайн.
На первом экране слева сверху лого, справа сверху телефон (можно кнопку обратной связи). Дескриптор — максимально емкое описание предложения/товара/услуги. Преимущества и форма заявки или другой призыв к действию.
Далее, какие разделы должны быть на сайте:
- результаты клиента после использования продукта/услуги
- отзывы других людей/клиентов
- собственно продукт с понятным описанием, ценой и четким алгоритмом покупки
- как оформить и получить заказ
- преимущества продукта/услуги
- гарантии (если реально можете их дать)
- если есть акция, или возможность ограничить время для принятия решения надо написать об этом
- контакты (лучше с фото, это отлично работает)
По ходу сайта надо давать каждые 3 экрана форму обратной связи или заявку. Это хорошо работает.
Следуя данному алгоритму построения сайта Вы точно сможете создать отличный элемент воронки продаж. Главное потом генерить трафик на сайт. Ибо без трафика результата не будет
Кстати, подробнее о структуре продающего сайта Вы можете посмотреть видео по ссылке. Я нашел на youtube, то которое наиболее полно и понятно раскрывает структуру.
А подробнее про то, откуда брать трафик Вы можете посмотреть здесь http://chekmaevs.com/kanaly_privlecheniya/
Успехов Вам в делах!
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