Ответ на этот вопрос кажется очень простым. Чтобы получать результат — надо продавать! Однако тут начинаются как правило трудности:) Как продавать, продавать это не мое, не хочу впаривать, могу работать только на входящих звонках, привык делать то, что делаю и не готов делать больше.. И масса других причин, которые мне приходится слышать от людей, кого я нанимаю на работу. А иногда даже от тех, кто уже работает в нашем отделе продаж (правда такие долго не задерживаются).
Я всем настоятельно рекомендую книгу Джона Вон Эйкена «Руководство по выживанию. Продажи». Уже некоторое время назад я писал про нее. Это реально настольная книга каждого, кто хочет стать не просто очередным «менеджером по продажам» в часто встречающемся негативном оттенке, а именно профессиональным переговорщиком и «закрывателем» сделок! Найти правда ее сейчас не так легко, однако она стоит того, чтобы потрудиться и отыскать.
Не так давно также посмотрел видео Евгения Колотилова. Также по продажам и маркетингу. Мне очень понравился его подход. Там нет речи про MLM, там скорее речь про традиционный бизнес (также как и у Джона кстати) и если Вы — руководитель отдела продаж, или только начали строить свою карьеру и развивать свои навыки в продажах — в любом случае его видео будут для Вас крайне полезны!
Успехов Вам в продажах!
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